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If you’re not careful, things can get cluttered very quickly and if you work like this for too long it will seem an overwhelming task to ever get organized. It makes it a lot easier if you put forth some effort to stay organized right from the beginning.

Social media marketing isn’t an exact science. But there are some general rules that you can follow to make your business accounts more effective. Here, Rachel Strella of Strella Social Media shares some social media rules of thumb. And the BizSugar community chimes in with some thoughts here.

Using descriptive anchor text for hyperlinks that lead visitors to other sections and pages of your website. The microcopy you use for these clickable links should also focus on increasing conversion rates.

Make Sales- This is fundamentally the same as “lead content” and the reasons this sort of “offering” content happens is because conversion is must to channelize any successful online marketing campaigns, and by making sales through your content, you can ensure conversions.

That said, becoming a “master” is typically nothing more than mastering an effective suite of tools. Each channel will have a unique set of tools available to you, so it’s up to you master those tools and learn to scale your bidding.

^ Jump up to: a b Van Niekerk, A (2007). “Strategic management of media assets for optimizing market communication strategies, obtaining a sustainable competitive advantage and maximizing return on investment: An empirical study”. Journal of Digital Asset Management. 3 (2): 89–98. doi:10.1057/palgrave.dam.3650070.

We’re super excited to bring you our very first Skillshare class on social media marketing strategy! This 45-minute, straightforward class will help you create a rock solid foundation for your business or brand on social media.

PPC is a good option, especially for the newbies who cannot earn their visits organically. Choose specific keywords that are most closely associated with your product and have your ads displayed in the search engine’s sponsored links.

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The proliferation of digital technology gives businesses a diverse new set of tools to reach, engage, monitor, and respond to consumers to an unprecedented degree. The aggregated and voluminous digital data can also be leveraged to better target … more

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